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Seven ways to drive organic traffic to your online store.

No matter how on-point your product line might be, and regardless of your exceptional customer service and secure payments software, your business does not stand a chance of thriving without a steady (and hopefully increasing) flow of traffic. Understanding how potential customers make the journey to your ecommerce mecca is one of the best ways to identify and remove any friction in the process, while simultaneously enhancing the more seamless aspects. This particular blog will be focused on increasing organic traffic.

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Why your ecommerce store should be ready to accept phone payments.

Whether you’re a new merchant with no experience accepting payments, or you’re simply upgrading the equipment you already have, the array of choices before you can be dizzying. Fortunately, we’re here to help you navigate the phone payments maze, including one way for your customers to make purchases that you may not have known about at all.

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Abandoned cart? Six email strategies to save your sales.

Your marketing strategy has worked like a charm to attract the customer, and you featured products that they wanted and chose, but then something went wrong that caused them to click elsewhere. Abandoned shopping carts are an ecommerce business owner’s worst nightmare, and they can happen to anyone. The good news is that email can help to lure your wayward buyers back, transforming abandonment into conversion.

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Seven common mistakes new ecommerce business owners make.

Succeeding in any kind of business involves taking risks, and ecommerce is no exception. However, avoiding the missteps we have outlined above will help to minimize some of the challenges you may face. That will leave you with more time and energy to provide stellar products and excellent customer service for many years to come!

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Five website design tips to boost your online sales.

Contrary to what unscrupulous hucksters claim, succeeding in ecommerce is not as easy as waking up in the morning, clicking your mouse a few times, and then returning to the beach for drinks as you watch the money roll in. In fact, numerous pieces of a very complex puzzle must fit seamlessly into place, not the least of which is your website itself. Learn what you can do to make your webpage your best brand ambassador and your most productive virtual sales executive just by making a few simple design tweaks.

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5 considerations for choosing a payment processor.

When you make the decision to partner with a top-of-the-line payment processing company, you are giving your business an invaluable gift. It goes far beyond gaining the ability to accept credit card and ACH payments. In fact, a payment processor can help to ensure that you receive your payments safely and quickly every time. For that reason, it makes sense to invest your time and energy into finding the vendor that can best meet your business’s unique needs and help you to rise above your competitors.

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Why mcommerce is crucial to the success of your ecommerce business.

As an ecommerce entrepreneur, you already know the power of online selling. The convenience, flexibility, safety, and security that customers find when purchasing goods over the internet, combined with the sea change brought about by the coronavirus pandemic, mean that e-retailing is here to stay. However, you are selling your buyers and yourself short if you fail to make your online business into a place where smartphone and tablet users feel like opening their wallets.

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Six tips to prevent fraud when taking payments over the phone or online.

Offering your customers the ability to order items from the safety and convenience of their own phones or computers benefits everyone involved. They pay for the goods and services they want day or night, without the need to visit a physical store. Meanwhile, you get extra sales due to your multi-channel marketing savvy. Although fraud can represent a significant stumbling block that can cause plenty of financial stress, there are easy steps you can take to minimize the likelihood that it will happen to you.

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5 strategies to create a "shop local" strategy for your online store.

As a small business owner, competing with the big box stores and corporate chains may seem like an uphill battle you can’t win. However, you do have one advantage over those impersonal retailers: You aren’t beholden to some corporate leader in a boardroom across the country or the world. If you haven’t already cashed in on this benefit, it’s time to combine the strength of your ecommerce model with your regional connections by starting a “shop local” campaign.

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How to expand your online business to other countries.

There is a whole world full of customers out there who are waiting to benefit from your products and/or services. As you contemplate this intoxicating fact, it is no wonder that you are chomping at the bit to expand your company overseas.

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